Thu, 05.06.2014

Thermamax gains recognition in receiving the INCA Award for 2014

Thermamax gains Inca Award for Best Online Campaign. Ida Mariotti, Head of Marketing and  Markus Formanski, Business Development Manager at Thermamax accept the award in Munich.

Thermamax gains Inca Award for Best Online Campaign. Ida Mariotti, Head of Marketing and Markus Formanski, Business Development Manager at Thermamax accept the award in Munich.

The Internet Microsite Tmax-Integral S was recognized as the best online advertising campaign and awarded the “Industrial Next Communication Award 2014“ (INCA Award) on the 3rd June.

The INCA Award, made this year for the first time, was the brainchild of a team from the specialist trade publications fluid and ke next to recognize the efforts of advertisers in industry. "The task facing advertisers is not easy. They need a vision of the organization itself, of the target market, and of the ever present cost constraints. A real mix of challenges that sometimes can come together successfully. That was certainly the case here with the INCA Award being made for Best Print Campaign, Best Online Campaign, and Best Internet Site."

Against clearly defined evaluation criteria, and with countless submissions to examine, a five-man jury of advertising experts selected the best campaigns. Dr. Jochen Kalka, Editor-in-Chief of W&V Advertising and Promotions, explained the purpose of advertising and the award: „ Many companies today still see advertising as a gimmick. That’s a big mistake. Advertising is nothing more than an investment in order to increase revenue. And good advertising leads to better results. That’s what this INCA Award is about.“            

 

Inca Award 2014: Thermamax erhält Auszeichnung für beste Onlinekampagne

Ida Mariotti and Markus Formanski, Head of Marketing and Business Development Manager respectively at Thermamax, accepted the award in the Panorama Lounge of the Süddeutsche Zeitung in Munich. „The INCA Award confirms that the path we’ve chosen for communicating to our market is the right one. We don’t just want to show our customers the high-value and quality of our products, but rather focus on the benefits to be gained by using them – all of course with a direct, concise, and emotive message,“ explained Ida Mariotti.